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The Truth In The Food Truck Industry

The Truth In The Food Truck Industry

Do you want the truth? Well, here it is: There is no such thing as overnight success in the food truck industry. Successful owners work nonstop, and they get all of the right pieces in place, and these pieces lead to success.

Now, everyone looks at overnight success differently, and that is a valid point. Some people are considered overnight successes when they blow up right when they enter the game but is that type of person truly an overnight success?

More likely than not, that person has put in a ton of work, work that wasn’t seen by the masses until he/she was actually successful/popular. For example, some people think a player who tears it up in his rookie year is an overnight success. In reality, this player has likely been playing for years and therefore has been working on his craft for years. This person has put in extra nights in the gym, has always been the first person to arrive at practice and the last one to leave. This person prepared himself for the big moment, the big stage, and this preparation isn’t always seen, which is why this person would be considered an overnight success to many people. You must remember, this person has been working toward his dreams for a long time.

Heading back to the food truck industry, everyone is different. An owner who sees a massive amount of success shortly after opening up his/her truck might have been in the food business for a long time. This person might have started off bussing tables, and then gradually worked his/her way up from there. These types of things — you know, basically holding every job in a kitchen/restaurant — prepared this person for the big stage, which was opening up a food truck and running the show.

We aren’t trying to discourage anyone here by saying overnight successes don’t exist because they do. We are just trying to get mobile kitchen owners — aspiring and current — in the right mindset.

You have to put in a lot of work before you can start serving food in the big leagues (in this case, the food truck industry). So many people think the food truck industry is a get-rich-quick scheme. However, the path to success in this industry is brutal, and it is just as tough to sustain that success.

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